About The Juice Plus+® Company

Founded in 1970 by school teacher-turned-entrepreneur, Jay Martin, The Juice Plus+ Company has been driven by the same goal since day one: to inspire healthy living around the world.

Juice Plus+ is made by The Juice Plus+ Company, located in Collierville, Tennessee, a suburb of Memphis. Our company was founded in 1970 by a school teacher with the heart of an entrepreneur named Jay Martin, who had a vision that has remained consistent throughout our 40-year history: to inspire healthy living around the world.

The company was originally named National Safety Associates (NSA), because the fire detectors and air and water purifiers we sold protected the health and safety of thousands of people across America. In 1993, we continued our commitment to health and well-being with the development of Juice Plus+. And in 2012, we expanded our reach even further with the introduction of the Tower Garden food growing system.

Once a small, direct-sales company, today The Juice Plus+ Company has evolved into a highly profitable, multimillion dollar company operating in more than 20 countries. But one thing hasn’t changed: our commitment to selling products that make life better in real and tangible ways.

Our Core Values continue to set the tone for our success. We stand on the following principals:

LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners.

AUTHENTICITY: It’s in our DNA to say what we do and do what we say in all our relationships.

QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees.

COMMUNITY:Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose.  We call this the Juice Plus+ Family. To do our part for those in need, we “Inspire Healthy Giving Around the World.”

SIMPLICITY: We try to make everything as simple as possible — from maintaining good nutrition to running a strong business.

BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company.

Take a look back through our 20-year history of inspiring healthy living through Juice Plus+ below. Then find out how you can get started building a Juice Plus+ Virtual Franchise.


20 Years of Juice Plus+

  • Juice Plus+® Orchard and Garden Blend capsules Introduced

    Juice Plus+® begins charitable partnerships with the Boys & Girls Clubs of America and Volunteers of America, one of the nation's largest nonprofit health and housing organizations.

  • We create our Unique Business Model:
    The Juice Plus+ Virtual Franchise®

  • First Clinical Study on Juice Plus+® Published in Current Therapeutic Research

  • Juice Plus+ Children's Health Study® Begins

  • Juice Plus+® supports
    The Boys & Girls Clubs

    Juice Plus+® began supporting the Boys & Girls Clubs in their mission to offer the care children and teens need.

  • Juice Plus+ Vineyard Blend® Capsules Introduced

    Juice Plus+® begins charitable support of the Church Health Center, a Memphis-based clinic providing care for more than 55,000 patients

  • National Cancer Institute Funds Juice Plus+® Study.

    Juice Plus+® becomes presenting sponsor of the St. Jude Children's Research Hospital Memphis Marathon.

  • Juice Plus+® Cardiovascular Study Appears in Journal of the American College of Cardiology

  • University of Florida Study Shows Juice Plus+® Helps Support the Immune System and Protect DNA

  • Juice Plus+® Joins Social Media; Creates Facebook Page.

  • Juice Plus+® Orchard and Garden Blend Chewables Introduced in Eco-Friendly Pouches

  • Juice Plus+® Earns NSF Certification

    University of South Carolina Study Shows Juice Plus+® Reduces Chronic Inflammation.

    500,000th Participant Enrolled in the Juice Plus+® Children's Health Study

  • Clinical Studies Show Juice Plus+® Supports Healthier Skin and Gums.

  • MD Anderson Cancer Center Diet Study Appears in Gynecologic Oncology.

    Tower Garden® by Juice Plus+® Introduced.

  • Juice Plus+® Celebrates 20th Anniversary by introducing new branding with updated logo and packaging.